Although it seems hard to believe that most of those marketing strategies that you are using are mostly mistakes, you want to know why? Read on.
In this post, I would give you six of the marketing mistakes that photographers make.
- Giving out your services for free. One of the biggest mistakes you can make is giving out your services for free (particularly in the beginning of your career). Most photographers work for free in exchange for exposure or popularity. Let me break it to you today, working for free won’t get you popularity but rendering high-quality services will.
- Not standing out. The only way you can become successful in life is to stand out. Don’t try to be like the other photographers, identify your strengths and work on them. It is very crucial to pinpoint what makes you unique, that uniqueness is your strength.
- Forgetting to promote. Just because you launched a beautiful website doesn’t mean you would get visitors. If you want people to hear about your photography brand, business or probably about your new photographs, you need to market and promote yourself, make use of social Medias to market whatever you are selling.
- Hiding all pricing info. I visited a photography website recently, and I found out that they hid all the product pricing info, I was so pissed I had to close the site. So if your site is also like this, you are making a huge mistake. When customers see that you hid your pricing info, they would assume that it costs lots of money and most times they get pissed of like me. It costs you nothing to put your price info on every of your product. Doing this, you have nothing to lose and everything to gain.
- Marketing to everyone. Not knowing your targeted audience is a big issue. When you market to everyone, you might not end up getting results. One of the greatest investments you can do for your photography success is to invest on knowing your audiences well. Never make the mistake of marketing to everyone.
- Not responding to inquiries quickly. The faster you respond to customer’s inquiries, the more you set yourself apart from other photographers. Responding to inquiries fast shows that you are responsible and you take your job seriously. You also get the chance of getting more customers when you reply to inquiries as soon as possible
— BeachCamera (@BeachCamera) 12 de julio de 2017