Marketing Your Business Photography:
How to market your business photography? Read this article and discover everything you need to know about social media for professional photographers!
Facebook, Twitter, Instagram, Pinterest, Tumblr, there are so many. When you start thinking about social media networks, you simply can’t choose the best one you should use as a photographer and use them all simply requires a lot of time and energy. It is hard to determine which social media networks are suitable for business and which ones are just for fun.
We all know how important the social media networks are for marketing your business photography. They are free to use and yet they can help you improve your business by attracting new customers from all over the world, increasing your sales, and enhancing your photography brand. If you consider yourself as a serious and professional photographer you need to learn how to prepare your photos for all social media networks without wasting too much time and energy.
In this article, we are going to present you everything you need to know about social media for professional photographers. If this subject really interests you and you want to put your photos out there check this platform with free stock photos.
We all know that Facebook is the king of the social media networks. So, if you have to select one social media network to be active and present at, this is without a doubt the best one. Facebook is especially useful for wedding, portrait, and model photographers as it allows you to build and develop brand awareness. This platform is also convenient as it gives you an opportunity to communicate with your customers and potential clients efficiently and directly. The best art is that it allows you to market your business photography, as well as your art products and services. If you are not on Facebook is like you don’t even exist.
This social media platform is very popular among the younger population. According to the statistics, Instagram is popular mainly among people from 18 to 29 years of age. For professional photographers, this platform is useful if you do model and wedding photography, as well as high school senior portraits. Instagram is a visual platform which means that your photos and videos need to be unique and speak for themselves.
We all know Twitter, right? It is a concise, fast-paced, and straightforward social media network! It allows you to connect with your followers, to communicate with your potential customers, but it is not the best network for finding new clients. The reason is that this is a text platform. Even though you can share photos and videos, it is not the main purpose of Twitter. This is a great platform for sharing news quickly so you can use it for spreading the word about your new product or services.
A quite popular social media network! Pinterest allows you to pin images to pin boards. It is like a catalog of different ideas and the main purpose of Pinterest is to inspire users to make these ideas a reality. According to the statistics, 80% of the users on Pinterest are women. This is a great platform for all wedding photographers as there are many brides who use Pinterest to collect ideas to help them plan their celebration to the tiniest detail. Pinterest is also great for maternity, portrait, model, and family photographers.
There are other social media networks you can use such as LinkedIn, Tumblr, Google+, Snapchat, and etc. Choose the platform that suits your photography style and put and effort into updating it regularly! Have fun!
Do you have questions or comments?
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